Official Partnership: LA-based brand announces new product for World Cup

Personal care brand Dr. Squatch has signed on as an official sponsor of the FIFA World Cup 2026, marking its first major global sports partnership. To celebrate, the Marina del Rey-headquartered company released a limited-edition 'Golden Glory' soap bar and launched a sweepstakes offering tickets to the final match in New Jersey. Los Angeles is also gearing up for the tournament with free fan zones and cultural festivals planned across the city, including events at Union Station and LA Plaza.