The business end of scholarship money is a challenge for many high school student athletes

High school student-athletes face a challenging environment as the college sports recruitment landscape shifts toward Name, Image, and Likeness (NIL) funding and digital scouting. Statistics show that less than two percent of high school athletes secure NCAA Division I or II scholarships, leaving many families to navigate complex financial options. However, financial experts point out that approximately two billion dollars in student grants and private scholarships go unclaimed annually due to a lack of applicants, presenting a viable alternative for funding higher education.