Santa Fe Experiences Physical Media Resurgence Among Gen Z and Millennials

Local businesses in Santa Fe are reporting a surprising "DVD revival" as younger consumers increasingly reject streaming algorithms in favor of physical media. Store owners note that millennials and Gen Z customers cite improved video quality, a lack of targeted advertisements, and a desire to own content permanently as primary reasons for returning to boutiques like Video Library. The trend mirrors the massive resurgence of vinyl records, which saw a best-ever sales year in 2024.