Sheboygan game store survives 'mind-blowing' 130% tariff price jumps

The GameBoard, a retail staple in Sheboygan, Wisconsin, has emerged as a symbol of small business resilience after navigating a year of extreme tariff volatility. Owner Lynn Potyen detailed how her 'battle plans' helped the business survive price surges ranging from 40% to 130% on imported specialty items. Despite the Supreme Court ruling against the previous administration's trade policy, Potyen emphasizes the long-term structural challenge of domestic manufacturing for niche products that rely heavily on global supply chains for specialized materials.