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Bloomberg Business of Sports: Winter Olympics finale and industry impact
The latest edition of Bloomberg Business of Sports dives into the financial ripples of the Winter Olympic Games as they wrap up in Italy. Hosts Michael Barr and Scarlet Fu analyze the multi-billion dollar decisions powering the industry, featuring insights from Sophie Goldschmidt, CEO of US Ski and Snowboard, and leadership from the Professional Women's Hockey League. The special focuses on how the games drive long-term sponsorship trends and the economic future of winter sports infrastructure.
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