Southeast Texas BBB rebrands Torch Awards to 'Diamond Awards for Excellence'

The Better Business Bureau of Southeast Texas has announced a major rebranding of its flagship ethics program, transitioning the Torch Awards into the new Diamond Awards for Excellence. The 2026 'A Cut Above' initiative raises the standard for recognition by requiring BBB accreditation and refining criteria for ethical engagement and community impact. The rebranding aims to celebrate micro-small and minority-owned businesses that have maintained transparent leadership under regional economic pressure.